The Double Dipped Case Collection by Casely turns simple florals into something a little more unexpected. Glossy, tone-on-tone blooms are layered over a smooth matte base, creating rich depth and subtle dimension in every shade. Available in 3 moody monochrome colors, the collection centers on deep rich hues that feel both earthy and luxurious.

Goal: Set a cohesive visual strategy for the collection campaign, capturing the understated elegance of the pattern designs, positioned to launch in late winter; hand-off art direction decks to internal & external teams while executing launch assets.

Creative: Moody, Romantic, Elevated, Tactile